{"id":15124,"date":"2020-06-10T09:30:00","date_gmt":"2020-06-10T07:30:00","guid":{"rendered":"https:\/\/device-insight.com\/2020\/06\/10\/from-proof-of-concept-to-proof-of-value\/"},"modified":"2024-01-04T14:22:22","modified_gmt":"2024-01-04T13:22:22","slug":"from-proof-of-concept-to-proof-of-value","status":"publish","type":"post","link":"https:\/\/device-insight.com\/en\/from-proof-of-concept-to-proof-of-value\/","title":{"rendered":"From Proof of Concept to Proof of Value"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15124\" class=\"elementor elementor-15124 elementor-13257\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d092a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d092a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46e876 blog_col\" data-id=\"c46e876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783644d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"783644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">From Proof of Concept to Proof of Value<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d38aa9 elementor-widget elementor-widget-post-info\" data-id=\"4d38aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b86a0c7 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t2020\/06\/10\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-808e92e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42bf31 elementor-widget elementor-widget-text-editor\" data-id=\"f42bf31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>IoT is no longer a blank spot on the map for many companies. In fact, the Internet of Things is already being used on a large scale in companies in a wide range of industries. Many IoT pioneering projects however remain stuck in the pilot phase. These often costly experiences have led to a rethink: the focus is no longer on purely technical feasibility, but on the value that such a project should generate. Let us explain why this is exactly the right approach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bb87f open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"c0bb87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"c0bb87f\" href=\"#\">\n\t\t\tDownload: Whitepaper &quot;IoT Business Model Innovation&quot;\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper ha-modal-box ha-modal-position-top-left\" data-id=\"c0bb87f\" data-animation=\"animate__fadeIn\">\n\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-content-close ha-modal-close-top-right\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-cross\"><\/i>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ha-modal-animation animate__animated\">\n\t\t\t\t<div class=\"ha-modal-inner\">\n\t\t\t\t\t<div class=\"ha-modal-inner-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tGuide \"IoT Business Model Innovation\"\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__description\">\n\t\t\t\t\t\t\t\tRead now!\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: \"edaed787-8086-4aef-8bba-0ba48d9d418f\"});<\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f5a50 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"42f5a50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b46edb\" data-id=\"4b46edb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a76b68 elementor-widget elementor-widget-image\" data-id=\"4a76b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/Proof-of-Concept_Header-1-pm72e2zwd15uy5xs7t073sd1s1b5xds6mkklns54xs.jpg\" title=\"Proof of Concept_Header\" alt=\"Proof of Value\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65980bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65980bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6d9cb blog_col\" data-id=\"ce6d9cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8beb8 elementor-widget elementor-widget-heading\" data-id=\"2d8beb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: var( --e-global-typography-be62d7f-font-family );font-size: var( --e-global-typography-be62d7f-font-size );font-weight: var( --e-global-typography-be62d7f-font-weight );font-style: var( --e-global-typography-primary-font-style );text-transform: var( --e-global-typography-primary-text-transform )\">Why a business case is more important than technology<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17b5bf elementor-widget elementor-widget-text-editor\" data-id=\"c17b5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When companies started to think about digital, IoT-based business models, it was only about the technical feasibility of such projects. The so-called \u201cPoC\u201d, short for \u201cProof of Concept\u201d, was the focus of interest. The time for trial and error is now over. IoT has now firmly established itself in many companies. At the same time, companies have paid out a lot of money for less successful projects.    <\/p><p>These experiences have led to a change of perspective among decision-makers and those responsible. Especially in times of crisis, expenditure is looked at more closely than before, projects should therefore no longer be carried out for their own sake, but should contribute a concrete, measurable business success. In other words: streamline processes to save costs or generate new revenues. PoC alone is no longer sufficient for this. The actual needs of a new IoT business model must therefore be established as precisely as possible in advance and it must be determined what value it can generate for the company. At the same time, however, it is also necessary to calculate what is at all feasible. Taken together, this means that the PoV \u2013 i.e. the \u201cProof of <em>Value<\/em>\u201d \u2013 now plays the decisive role.      <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a56c3 elementor-widget elementor-widget-heading\" data-id=\"f5a56c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Profit before feasibility<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac478f elementor-widget elementor-widget-text-editor\" data-id=\"4ac478f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The value added at the end of the process chain is greatest when the benefits of a business model are already known before project development and there is certainty that customer needs can be satisfied with that new product or service. New business ideas should start with the pain points, i.e. the problem points and needs of potential users and customers. Even before a project starts, it must therefore be analyzed who the target group is and where exactly their challenges lie. It is also important to know what the future user is prepared to pay for digital products and additional services.   <\/p><p>As far back as 2001, the <a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Agile Manifesto<\/a> for Software Development emphasized that the customer, or rather customer satisfaction, must always be at the center of new developments. This guiding principle also applies here: first of all, it should always be asked why a project should be realized, what the goal is and how it can benefit the customer. Only then does the how follow, i.e. the technical feasibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-954fbe9 elementor-widget elementor-widget-heading\" data-id=\"954fbe9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Good planning is essential<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c99dd3 elementor-widget elementor-widget-text-editor\" data-id=\"8c99dd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If you want to build a successful business model \u2013 whether it is aimed at optimizing internal processes or offering new services on the market \u2013 you should pay attention to several points. In addition to a good structure, a clearly defined business case is a valuable basis for promising IoT projects. The ultimate goal in project planning should therefore not be to prove technical feasibility: Real motivation in the sense of generating added value is essential for designing and successfully implementing IoT projects.  <\/p><p>One of the key points for achieving business value is the orientation towards clearly defined KPIs and milestones. This makes it possible to transparently track whether the business model is already on the right track \u2013 and in case of doubt, it can also be used to identify early on whether a project needs to be adjusted or even terminated. In this way, IoT projects are not continued simply because people believe in them, but because they demonstrably generate real added value.  <\/p><p>Last but not least, agile and iterative work is also part of the recipe for success. Sufficient time for adjustments, feedback and testing should be planned right from the beginning. Just as in project planning, in testing it is also important to proceed in a goal-oriented manner \u2013 in other words, to continuously evaluate whether something is successful or not on the basis of clearly formulated hypotheses and key figures.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f79fc elementor-widget elementor-widget-heading\" data-id=\"59f79fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Roadmap to a successful IoT business model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2080259 elementor-widget elementor-widget-text-editor\" data-id=\"2080259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000; font-family: 'Open Sans', sans-serif;\">Assessment of the Proof of Value depends crucially on the right approach to the development of a business model. An example of guidance for this is provided by our practical guide <\/span><a style=\"color: #228fc9; text-decoration-line: none; font-family: &#039;Open Sans&#039;, sans-serif; font-size: 16px; letter-spacing: normal; background: 0px 0px; border: 0px; margin: 0px; padding: 0px; vertical-align: baseline; outline: 0px; cursor: pointer;\" href=\"https:\/\/device-insight.com\/en\/landing-page\/guide-iot-business-model-innovation\/\" rel=\"noopener\">IoT Business Model Innovation<\/a> <span style=\"color: #000000; font-family: 'Open Sans', sans-serif;\">which accompanies you step by step on on the way to your IoT business model and uses real-life use cases to show how a promising IoT project with tangible business value is developed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72fa5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fa5d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77634c1\" data-id=\"77634c1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04361c elementor-widget elementor-widget-image\" data-id=\"e04361c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"435\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png\" class=\"attachment-large size-large wp-image-14281\" alt=\"Mockup IoT Business Model Innovation EN 1280x960\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png 1024w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-300x225.png 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-768x576.png 768w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1200x900.png 1200w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960.png 1280w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a9d193\" data-id=\"0a9d193\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa59042 elementor-widget elementor-widget-heading\" data-id=\"fa59042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Curious?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040315c elementor-widget elementor-widget-text-editor\" data-id=\"040315c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Download the practical guide directly and learn how you too can achieve a successful IoT business model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec084d4 open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"ec084d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"ec084d4\" href=\"#\">\n\t\t\tDownload Now\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper 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data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76edd520\" data-id=\"76edd520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27cd2d77 elementor-widget elementor-widget-heading\" data-id=\"27cd2d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c97e92d elementor-widget elementor-widget-shortcode\" data-id=\"4c97e92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"teasers teasers-single-post\"><div class=\"teasers__container\"><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/the-crucial-iot-question-buy-or-diy\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/04\/Make-or-Buy_Featured-Image.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/04\/07<\/div><a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"date__box-button\">News<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/the-crucial-iot-question-buy-or-diy\/\">The crucial IoT question: Make or Buy?<\/a><\/h2><div class=\"description\">When planning their IoT projects, companies are faced with the fundamental question: Make or Buy?<\/div><\/div><\/div><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/guideline-5-steps-to-a-successful-iot-business-model\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-business-model-innovation_Feature.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/03\/23<\/div><a href=\"https:\/\/device-insight.com\/en\/category\/whitepaper-en\/\" class=\"date__box-button\">Whitepaper<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/guideline-5-steps-to-a-successful-iot-business-model\/\">Guideline: 5 steps to a successful IoT business model<\/a><\/h2><div class=\"description\">We show how to get from an idea to a successful IoT business model.<\/div><\/div><\/div><div class=\"teasers__single-teaser\"><a 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This is how you accelerate time-to-market.<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Business value, not technical feasibility, must be the decisive factor in IoT projects.<\/p>\n","protected":false},"author":4,"featured_media":12572,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[75],"class_list":["post-15124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-iot-business-model-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/comments?post=15124"}],"version-history":[{"count":31,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15124\/revisions"}],"predecessor-version":[{"id":32723,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15124\/revisions\/32723"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/media\/12572"}],"wp:attachment":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/media?parent=15124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/categories?post=15124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/tags?post=15124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}