{"id":15383,"date":"2020-03-23T09:05:00","date_gmt":"2020-03-23T08:05:00","guid":{"rendered":"https:\/\/device-insight.com\/2020\/03\/23\/guideline-5-steps-to-a-successful-iot-business-model\/"},"modified":"2024-01-04T15:27:17","modified_gmt":"2024-01-04T14:27:17","slug":"guideline-5-steps-to-a-successful-iot-business-model","status":"publish","type":"post","link":"https:\/\/device-insight.com\/en\/guideline-5-steps-to-a-successful-iot-business-model\/","title":{"rendered":"Guideline: 5 steps to a successful IoT business model"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15383\" class=\"elementor elementor-15383 elementor-13611\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d092a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d092a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46e876 blog_col\" data-id=\"c46e876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783644d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"783644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guideline: 5 steps to a successful IoT business model<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d38aa9 elementor-widget elementor-widget-post-info\" data-id=\"4d38aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b86a0c7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2020\/03\/23<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-808e92e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/device-insight.com\/en\/category\/whitepaper-en\/\" class=\"elementor-post-info__terms-list-item\">Whitepaper<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dbdea elementor-widget elementor-widget-text-editor\" data-id=\"34dbdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe Internet of Things can offer companies numerous advantages and business potentials: more efficient processes, but also new service offerings, including completely new IoT business models, through which markets and target groups can be developed. But how do you get from an idea to a successful business model? Our new guideline \u201cIoT Business Model Innovation\u201d accompanies companies step by step from setup to validation and implementation, and offers insights into real IoT use cases.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bb87f open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"c0bb87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"c0bb87f\" href=\"#\">\n\t\t\tDownload Guideline Now\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper ha-modal-box ha-modal-position-top-left\" data-id=\"c0bb87f\" data-animation=\"animate__fadeIn\">\n\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-content-close ha-modal-close-top-right\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-cross\"><\/i>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ha-modal-animation animate__animated\">\n\t\t\t\t<div class=\"ha-modal-inner\">\n\t\t\t\t\t<div class=\"ha-modal-inner-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tGuideline \"IoT Business Model Innovation\"\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__description\">\n\t\t\t\t\t\t\t\tRead now!\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: \"edaed787-8086-4aef-8bba-0ba48d9d418f\"});<\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f5a50 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"42f5a50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b46edb\" data-id=\"4b46edb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a76b68 elementor-widget elementor-widget-image\" data-id=\"4a76b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1454\" height=\"1217\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-Business-Model-Innovation-Cover.jpg\" class=\"attachment-full size-full wp-image-13621\" alt=\"IoT Business Model Innovation\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-Business-Model-Innovation-Cover.jpg 1454w, https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-Business-Model-Innovation-Cover-300x251.jpg 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-Business-Model-Innovation-Cover-1024x857.jpg 1024w, https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-Business-Model-Innovation-Cover-768x643.jpg 768w, https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-Business-Model-Innovation-Cover-1200x1004.jpg 1200w\" sizes=\"(max-width: 1454px) 100vw, 1454px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65980bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65980bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6d9cb blog_col\" data-id=\"ce6d9cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8beb8 elementor-widget elementor-widget-heading\" data-id=\"2d8beb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">IoT business models: Huge potential, numerous hurdles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17b5bf elementor-widget elementor-widget-text-editor\" data-id=\"c17b5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2020, German companies are finally seeing the arrival of the Internet of Things. According to the current study <a href=\"https:\/\/device-insight.com\/landing-page\/studie-internet-of-things-2020\/\" rel=\"noopener noreferrer\">\u201cInternet of Things 2020\u201d<\/a> by IDG Research Services, 51% of the companies surveyed in the DACH region have now implemented IoT projects. Another 18% plan to implement IoT projects in the short or medium term, and 21% are currently developing their own IoT strategy.<\/p><p>This commitment is well founded. The potential of the Internet of Things is enormous. On the way to a successful IoT business model, however, companies must also overcome numerous hurdles. These do not just include a lack of IT specialists or challenges such as data security and outdated IT systems. Promising IoT projects often fail before they are even implemented. Or even worse \u2013 they are implemented even though they have no prospect of success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a56c3 elementor-widget elementor-widget-heading\" data-id=\"f5a56c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation in 5 steps: Setup, Discover, Design, Validate, Decide<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac478f elementor-widget elementor-widget-text-editor\" data-id=\"4ac478f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These mistakes can be avoided, however, if you follow a clear red thread in the development of your business model and observe central criteria for success \u2013 above all: the focus on the customer. The credo of user or customer centricity is allegedly no longer a novelty, but it is nevertheless repeatedly neglected in everyday corporate life. Even today, companies sometimes continue to develop behind closed doors for years, invest enormous sums of money, make decisions based on recommendations from the market research department instead of user tests, only to find that their perfectly-developed product or service cannot find a market.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460728a elementor-widget elementor-widget-image\" data-id=\"460728a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"714\" height=\"675\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/business-design-process.png\" class=\"attachment-full size-full wp-image-12570\" alt=\"Business Design - IoT business model\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/business-design-process.png 714w, https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/business-design-process-300x284.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Step by step to your IoT business model \u2013 with customer focus, short learning cycles and testing based on hypotheses<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a7394 elementor-widget elementor-widget-text-editor\" data-id=\"c7a7394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The guideline \u201cIoT Business Model Innovation\u201d provides this thread and divides the development of an IoT business model into five different phases \u2013 Setup, Discover, Design, Validate and Decide. Companies learn what organizational basis needs to be created in the Setup phase to enable successful project work and how they can define their innovation focus in the Discover phase. The subsequent Design phase concentrates on the development of concrete ideas, which are then concretized step by step and developed into business models based on established tools such as the Business Model Canvas. In the Validate phase, the IoT business model must then be evaluated using tests and hypotheses before the Decide phase focuses on preparing the roll-out.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2e6ed1 elementor-widget elementor-widget-heading\" data-id=\"f2e6ed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Insights into real IoT use cases<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8caed elementor-widget elementor-widget-text-editor\" data-id=\"0b8caed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How the path to a successful IoT business model can look like in practice is illustrated using the example of numerous concrete IoT use cases: These include the smart, IoT-based maintenance of the Swiss Feintool International Holding AG, as well as modern building cleaning with \u201cK\u00e4rcher Fleet\u201d or the \u201cPay per Cup\u201d business model of an international company in the system catering industry.<\/p><p>In this way, the guideline combines proven innovation methods with concrete examples from IoT practice and provides companies from a wide range of sectors with guidance for their own IoT innovation work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72fa5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fa5d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77634c1\" data-id=\"77634c1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04361c elementor-widget elementor-widget-image\" data-id=\"e04361c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"435\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png\" class=\"attachment-large size-large wp-image-14281\" alt=\"Mockup IoT Business Model Innovation EN 1280x960\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png 1024w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-300x225.png 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-768x576.png 768w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1200x900.png 1200w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960.png 1280w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a9d193\" data-id=\"0a9d193\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa59042 elementor-widget elementor-widget-heading\" data-id=\"fa59042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Curious?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b625628 elementor-widget elementor-widget-text-editor\" data-id=\"b625628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Get 40 pages of knowledge on IoT business model development in our free guideline.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec084d4 open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"ec084d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"ec084d4\" href=\"#\">\n\t\t\tDownload Now\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper ha-modal-box ha-modal-position-top-left\" data-id=\"ec084d4\" data-animation=\"animate__fadeIn\">\n\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-content-close ha-modal-close-top-right\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-cross\"><\/i>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ha-modal-animation animate__animated\">\n\t\t\t\t<div class=\"ha-modal-inner\">\n\t\t\t\t\t<div class=\"ha-modal-inner-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tDownload for free now\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: \"edaed787-8086-4aef-8bba-0ba48d9d418f\"});<\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b08f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b08f19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76edd520\" data-id=\"76edd520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27cd2d77 elementor-widget elementor-widget-heading\" data-id=\"27cd2d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c97e92d elementor-widget elementor-widget-shortcode\" data-id=\"4c97e92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"teasers teasers-single-post\"><div class=\"teasers__container\"><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/from-proof-of-concept-to-proof-of-value\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/06\/IoT-business-model-innovation_Featured-Image.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/06\/10<\/div><a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"date__box-button\">News<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/from-proof-of-concept-to-proof-of-value\/\">From Proof of Concept to Proof of Value<\/a><\/h2><div class=\"description\">Business value, not technical feasibility, must be the decisive factor in IoT projects.<\/div><\/div><\/div><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/the-crucial-iot-question-buy-or-diy\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/04\/Make-or-Buy_Featured-Image.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/04\/07<\/div><a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"date__box-button\">News<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/the-crucial-iot-question-buy-or-diy\/\">The crucial IoT question: Make or Buy?<\/a><\/h2><div class=\"description\">When planning their IoT projects, companies are faced with the fundamental question: Make or Buy?<\/div><\/div><\/div><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/4-tips-reduce-time-to-market-for-iot-projects\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/09\/Time-to-Market_Featured-Image.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2019\/09\/10<\/div><a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"date__box-button\">News<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/4-tips-reduce-time-to-market-for-iot-projects\/\">4 Tips: Reduce time-to-market for IoT projects<\/a><\/h2><div class=\"description\">Complex IoT projects lead to long project runtimes. This is how you accelerate time-to-market.<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We show how to get from an idea to a successful IoT business model.<\/p>\n","protected":false},"author":4,"featured_media":12574,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[75],"class_list":["post-15383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whitepaper-en","tag-iot-business-model-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/comments?post=15383"}],"version-history":[{"count":23,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15383\/revisions"}],"predecessor-version":[{"id":32799,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15383\/revisions\/32799"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/media\/12574"}],"wp:attachment":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/media?parent=15383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/categories?post=15383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/tags?post=15383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}