{"id":15836,"date":"2019-09-05T11:15:00","date_gmt":"2019-09-05T09:15:00","guid":{"rendered":"https:\/\/device-insight.com\/2019\/09\/05\/iot-business-model-innvoation-part-2-stages-of-innovation\/"},"modified":"2024-01-04T15:24:49","modified_gmt":"2024-01-04T14:24:49","slug":"iot-business-model-innovation-part-2-stages-of-innovation","status":"publish","type":"post","link":"https:\/\/device-insight.com\/en\/iot-business-model-innovation-part-2-stages-of-innovation\/","title":{"rendered":"IoT Business Model Innovation part 2: Stages of innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15836\" class=\"elementor elementor-15836 elementor-13770\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d092a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d092a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46e876 blog_col\" data-id=\"c46e876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783644d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"783644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IoT Business Model Innovation part 2: Stages of innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d38aa9 elementor-widget elementor-widget-post-info\" data-id=\"4d38aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b86a0c7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2019\/09\/05<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-808e92e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dbdea elementor-widget elementor-widget-text-editor\" data-id=\"34dbdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Continuing our series \u201cBusiness Model Innovation for the Internet of Things\u201d. After looking at the fundamentals and success factors of the business model design process in <a href=\"https:\/\/device-insight.com\/en\/2019\/08\/12\/iot-business-model-innovation-part-1-success-factors-and-process-of-business-model-design\/\">part 1<\/a>, in part 2, we show in which innovation dimensions new IoT business models can be classified.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bb87f open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"c0bb87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"c0bb87f\" href=\"#\">\n\t\t\tRead the IoT Business Model Innovation Guide now\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper ha-modal-box ha-modal-position-top-left\" data-id=\"c0bb87f\" data-animation=\"animate__fadeIn\">\n\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-content-close ha-modal-close-top-right\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-cross\"><\/i>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ha-modal-animation animate__animated\">\n\t\t\t\t<div class=\"ha-modal-inner\">\n\t\t\t\t\t<div class=\"ha-modal-inner-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tGuide \"IoT Business Model Innovation\"\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__description\">\n\t\t\t\t\t\t\t\tRead now!\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: \"edaed787-8086-4aef-8bba-0ba48d9d418f\"});<\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f5a50 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"42f5a50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b46edb\" data-id=\"4b46edb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a76b68 elementor-widget elementor-widget-image\" data-id=\"4a76b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/09\/IoT-Business-Model-Innovation-Teil-2.jpg\" title=\"IoT-Business-Model-Innovation-part-2\" alt=\"IoT Business Model Innovation\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65980bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65980bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6d9cb blog_col\" data-id=\"ce6d9cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5befab elementor-widget elementor-widget-text-editor\" data-id=\"d5befab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Studies such as those by Crisp Research make it clear \u2013 the Internet of Things has grown up, the trial and error period is over: German companies no longer focus on testing the possibilities of IoT in the form of initial prototypes on a project basis, but rather on developing innovative and scalable IoT business models. By 2020, the majority of German companies are looking to generate around 10 percent of their sales with the help of IoT-based business models.<\/p><p>The Internet of Things is now used in almost all industries in a variety of ways: from Industry 4.0 in manufacturing, to new products enhanced by IoT features, to entirely new IoT-based digital business models and services. Before you start developing concrete IoT business ideas, you should first decide which dimensions of innovation you want to focus on for your business model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8beb8 elementor-widget elementor-widget-heading\" data-id=\"2d8beb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process Innovation, Product Innovation, Business Model Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460728a elementor-widget elementor-widget-image\" data-id=\"460728a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"489\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/09\/Graphic-Business-Model-Innovation-EN-700x489-1.png\" class=\"attachment-full size-full wp-image-15845\" alt=\"Business Model Innovation\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/09\/Graphic-Business-Model-Innovation-EN-700x489-1.png 700w, https:\/\/device-insight.com\/wp-content\/uploads\/2019\/09\/Graphic-Business-Model-Innovation-EN-700x489-1-300x210.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6c1caa elementor-widget elementor-widget-heading\" data-id=\"a6c1caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Process Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17b5bf elementor-widget elementor-widget-text-editor\" data-id=\"c17b5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The subject of process innovation has been the focus of classic production companies featuring IoT technologies and innovations, keyword Industry 4.0. The aim is to make processes \u2013 whether in logistics, building management or production \u2013 more flexible, more efficient and smoother in order to save costs and increase productivity. A popular example of this is predictive maintenance: Based on IoT, defects and wear and tear on machines and systems can be predicted and remedied before a breakdown and production stop occurs. With the help of IoT platforms, service technicians are no longer required on site. Instead, machine data can be accessed worldwide, and technical problems solved via Remote Service.<\/p><p>Practical Example: <a href=\"https:\/\/device-insight.com\/en\/landing-page\/feintool-condition-monitoring-for-fineblanking-machines\/\" rel=\"noopener\">Smart Maintenance with Feinmonitoring<\/a><\/p><p>For its presses and production lines, Feintool International Holding AG was looking for an IoT solution that allowed maintenance intervals to be optimized, thereby reducing downtime to a minimum. A web-based monitoring and analysis platform was made available based on Device Insight\u2019s IoT platform CENTERSIGHT. In this way, defects and warnings could be displayed in the dashboard in real time, causes of downtime could be evaluated and predictions could be made for necessary maintenance. Defects can be identified and addressed before the machine breaks down. Thanks to the remote service function, service technicians are no longer required on site in order to access machines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a56c3 elementor-widget elementor-widget-heading\" data-id=\"f5a56c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Product Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac478f elementor-widget elementor-widget-text-editor\" data-id=\"4ac478f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In contrast to process innovation, product innovation \u2013 as the name suggests \u2013 refers to completely new IoT-based products. Well-known examples of this can be found above all in the Smart Home context. These include home assistants such as Amazon Alexa. Another example is smart door locks, for which a large number of suppliers now exist on the market. However, the area of product innovation also includes IoT-based apps and digital services.<\/p><p>Practical Example: <a href=\"https:\/\/device-insight.com\/en\/landing-page\/mind-smart-fleet-management\/\" rel=\"noopener\">All Vehicle Data at a Glance in an App<\/a><\/p><p>Device Insight implemented an IoT solution for a worldwide leading importer of automobiles and commercial vehicles which collects and networks vehicle data via a central platform. A mobile app provides the driver with useful data and information, such as error messages, upcoming inspections or tips for optimizing fuel consumption. If necessary, the breakdown service can be called via the app or a workshop appointment can be arranged. The app also eliminates the need for a conventional driver\u2019s logbook, because business, commuting and private mileage can be tracked electronically if required.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6372746 elementor-widget elementor-widget-heading\" data-id=\"6372746\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Business Model Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a47779b elementor-widget elementor-widget-text-editor\" data-id=\"a47779b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The term IoT Business Model Innovation in the narrower sense is used when a completely new business or payment model is created based on the Internet of Things. This includes, among other things, models for use-based billing. The engine manufacturer Rolls-Royce, for example, no longer sells jet turbines in terms of size and number, it has developed the paid model \u201cPower by the Hour\u201d. Customers are invoiced for the procurement, installation and maintenance of aircraft engines according to consumption in the form of engine hours. The car sharing model established by Daimler, BMW and Sixt, among others, is also based on IoT and opens a completely new mobility service for the customer.<\/p><p>Practical Example: Pay per Cup<\/p><p>One of Device Insight\u2019s customers, one of the world\u2019s largest system catering companies, sells its coffee not only through its own caf\u00e9s, but also via coffee vending machines in filling stations or shopping centers. The company relies on the \u201cPay per Cup\u201d business model. The coffee machine is provided free of charge to the filling station operator. In return, the company receives a financial stake in every coffee sold. This is possible because all vending machines are connected to an IoT platform based on CENTERSIGHT, which makes it easy to read out the use data as well as other status data of the device.<\/p><p>These examples illustrate just how diverse the possibilities for new IoT business models are. During the Discovery or Exploration phase of the business innovation process, companies should therefore be clear as to which area and which dimension of innovation their IoT business ideas should target.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72fa5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fa5d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77634c1\" data-id=\"77634c1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04361c elementor-widget elementor-widget-image\" data-id=\"e04361c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"435\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png\" class=\"attachment-large size-large wp-image-14281\" alt=\"Mockup IoT Business Model Innovation EN 1280x960\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png 1024w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-300x225.png 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-768x576.png 768w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1200x900.png 1200w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960.png 1280w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a9d193\" data-id=\"0a9d193\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa59042 elementor-widget elementor-widget-heading\" data-id=\"fa59042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Curious?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b625628 elementor-widget elementor-widget-text-editor\" data-id=\"b625628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our guide &#8220;IoT Business Model Innovation&#8221; we accompany you step by step on the way to a successful IoT business model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec084d4 open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"ec084d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"ec084d4\" href=\"#\">\n\t\t\tDownload Now\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper ha-modal-box ha-modal-position-top-left\" data-id=\"ec084d4\" data-animation=\"animate__fadeIn\">\n\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-content-close ha-modal-close-top-right\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-cross\"><\/i>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ha-modal-animation animate__animated\">\n\t\t\t\t<div class=\"ha-modal-inner\">\n\t\t\t\t\t<div class=\"ha-modal-inner-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tDownload now for free\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: \"edaed787-8086-4aef-8bba-0ba48d9d418f\"});<\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b08f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b08f19\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76edd520\" data-id=\"76edd520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27cd2d77 elementor-widget elementor-widget-heading\" data-id=\"27cd2d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Recommended posts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c97e92d elementor-widget elementor-widget-shortcode\" data-id=\"4c97e92d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"teasers teasers-single-post\"><div class=\"teasers__container\"><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/from-proof-of-concept-to-proof-of-value\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/06\/IoT-business-model-innovation_Featured-Image.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/06\/10<\/div><a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"date__box-button\">News<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/from-proof-of-concept-to-proof-of-value\/\">From Proof of Concept to Proof of Value<\/a><\/h2><div class=\"description\">Business value, not technical feasibility, must be the decisive factor in IoT projects.<\/div><\/div><\/div><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/the-crucial-iot-question-buy-or-diy\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/04\/Make-or-Buy_Featured-Image.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/04\/07<\/div><a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"date__box-button\">News<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/the-crucial-iot-question-buy-or-diy\/\">The crucial IoT question: Make or Buy?<\/a><\/h2><div class=\"description\">When planning their IoT projects, companies are faced with the fundamental question: Make or Buy?<\/div><\/div><\/div><div class=\"teasers__single-teaser\"><a class=\"thumbnail-link\" href=\"https:\/\/device-insight.com\/en\/guideline-5-steps-to-a-successful-iot-business-model\/\"><img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/IoT-business-model-innovation_Feature.jpg\" alt=\"Image\"><\/a><div class=\"teasers__content\"><div class=\"date__box\"><div class=\"date__box-date\">2020\/03\/23<\/div><a href=\"https:\/\/device-insight.com\/en\/category\/whitepaper-en\/\" class=\"date__box-button\">Whitepaper<\/a><\/div><h2 class=\"headline\"><a href=\"https:\/\/device-insight.com\/en\/guideline-5-steps-to-a-successful-iot-business-model\/\">Guideline: 5 steps to a successful IoT business model<\/a><\/h2><div class=\"description\">We show how to get from an idea to a successful IoT business model.<\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In part 2 on IoT Business Model Innovation, we show the dimensions of innovation.<\/p>\n","protected":false},"author":4,"featured_media":13375,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[75],"class_list":["post-15836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-iot-business-model-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/comments?post=15836"}],"version-history":[{"count":19,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15836\/revisions"}],"predecessor-version":[{"id":32796,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/posts\/15836\/revisions\/32796"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/media\/13375"}],"wp:attachment":[{"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/media?parent=15836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/categories?post=15836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/device-insight.com\/en\/wp-json\/wp\/v2\/tags?post=15836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}