{"id":15859,"date":"2019-08-12T11:25:00","date_gmt":"2019-08-12T09:25:00","guid":{"rendered":"https:\/\/device-insight.com\/2019\/08\/12\/iot-business-model-innovation-part-1-success-factors-and-process-of-business-model-design\/"},"modified":"2022-04-13T11:48:35","modified_gmt":"2022-04-13T09:48:35","slug":"iot-business-model-innovation-part-1-success-factors-and-process-of-business-model-design","status":"publish","type":"post","link":"https:\/\/device-insight.com\/en\/iot-business-model-innovation-part-1-success-factors-and-process-of-business-model-design\/","title":{"rendered":"IoT Business Model Innovation part 1: Success factors and process of business model design"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15859\" class=\"elementor elementor-15859 elementor-13782\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d092a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d092a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46e876 blog_col\" data-id=\"c46e876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783644d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"783644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IoT Business Model Innovation part 1: Success factors and process of business model design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d38aa9 elementor-widget elementor-widget-post-info\" data-id=\"4d38aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b86a0c7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2019\/08\/12<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-808e92e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dbdea elementor-widget elementor-widget-text-editor\" data-id=\"34dbdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many companies are looking to use the Internet of Things (IoT) to modernize their existing business model or to create completely new services and products for their customers. But how do you proceed and what steps do you have to consider along the path to a successful IoT business model? In our series \u201cBusiness Model Innovation for the Internet of Things\u201d we will cover this and more. In Part 1 we will take a look at success factors and the business model design process.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0bb87f open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"c0bb87f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ha-modal-popup.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-box-wrapper\" data-trigger-type=\"button\">\n\t\t\t\t\t\t\t<div class=\"ha-modal-button-wrapper\">\n\t\t\t\t\t\t\t\t<a class=\"ha-modal-popup-trigger ha-modal-popup-btn\" data-id=\"c0bb87f\" href=\"#\">\n\t\t\tRead the IoT Business Model Innovation Guide now\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t<div class=\"ha-modal-popup-content-wrapper ha-modal-box ha-modal-position-top-left\" data-id=\"c0bb87f\" data-animation=\"animate__fadeIn\">\n\n\t\t\t\t\t\t\t<div class=\"ha-modal-popup-content-close ha-modal-close-top-right\">\n\t\t\t\t\t<i aria-hidden=\"true\" class=\"hm hm-cross\"><\/i>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t<div class=\"ha-modal-animation animate__animated\">\n\t\t\t\t<div class=\"ha-modal-inner\">\n\t\t\t\t\t<div class=\"ha-modal-inner-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__image\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tGuide \"IoT Business Model Innovation\"\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__description\">\n\t\t\t\t\t\t\t\tRead now!\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: \"edaed787-8086-4aef-8bba-0ba48d9d418f\"});<\/script>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42f5a50 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"42f5a50\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b46edb\" data-id=\"4b46edb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a76b68 elementor-widget elementor-widget-image\" data-id=\"4a76b68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/08\/IoT-Business-Model-Innovation-Teil-1.jpg\" title=\"IoT-Business-Model-Innovation-part-1\" alt=\"IoT Business Model Design\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65980bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65980bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce6d9cb blog_col\" data-id=\"ce6d9cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5befab elementor-widget elementor-widget-text-editor\" data-id=\"d5befab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Before you start to develop a new IoT business model, you should first make clear which steps and success factors need to be considered. A business idea needs to be well thought out in order to develop into a functioning business model. This is where business model design comes in, combining entrepreneurial and creative thinking to generate added value while always keeping the customer in mind.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d8beb8 elementor-widget elementor-widget-heading\" data-id=\"2d8beb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Success factors for business model design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17b5bf elementor-widget elementor-widget-text-editor\" data-id=\"c17b5bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on our experience, the following four factors are central to successful business model development:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460728a elementor-widget elementor-widget-image\" data-id=\"460728a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"665\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/08\/graphic-business-design-at-a-glance_EN.jpeg\" class=\"attachment-full size-full wp-image-15868\" alt=\"Business Model Design\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2019\/08\/graphic-business-design-at-a-glance_EN.jpeg 1024w, https:\/\/device-insight.com\/wp-content\/uploads\/2019\/08\/graphic-business-design-at-a-glance_EN-300x195.jpeg 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2019\/08\/graphic-business-design-at-a-glance_EN-768x499.jpeg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac478f elementor-widget elementor-widget-text-editor\" data-id=\"4ac478f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer centricity: <\/p><p>The quintessence of good business model design is to develop new business ideas and models in such a way that they always address the \u201cpains\u201d and the needs of potential users and customers. This is why it is important to always take the customer\u2019s perspective and obtain appropriate feedback. Business ideas that leave the customer cold are innovations without a market.  <\/p><p> <\/p><p>Short learning cycles:<\/p><p>So that innovations are not put on the back burner, it is important to approach a business model design solution in small steps as well as in short learning and test cycles, thus gaining knowledge over the target market bit by bit. The motto is \u201cThink Big, Start Small, Learn Fast\u201d. Sounds simple and plausible. Even today, companies invest large sums of money developing perfect products and services over many years, only to realize afterwards that they are not successful in the market.   <\/p><p> <\/p><p>Facts over opinions:<\/p><p>Just believing in the success of one\u2019s own business model is not enough; on the contrary, it is extremely risky. Facts, data and figures should therefore be used rather than opinions, for example to validate the future market situation, assess customer behavior and classify test results. <\/p><p> <\/p><p>Thinking by doing: <\/p><p>Business ideas cannot be further developed and validated without trial and error and testing. They should therefore be tested in the form of prototypes and service simulations under real conditions. An IoT business model should only be widely deployed once the proof of concept has been provided.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b933a83 elementor-widget elementor-widget-heading\" data-id=\"b933a83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding business model design as a process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-906ae8c elementor-widget elementor-widget-text-editor\" data-id=\"906ae8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn developing IoT business models, we are guided by the <a href=\"http:\/\/orangehills.de\/#start\" target=\"_blank\" rel=\"noopener noreferrer\">Orange Hills<\/a> business design process. This represents an iterative process and can be divided into different sections or phases: Setup, Discover, Design, Validate and Decide.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9317a2b elementor-widget elementor-widget-image\" data-id=\"9317a2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"714\" height=\"675\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/business-design-process.png\" class=\"attachment-full size-full wp-image-12570\" alt=\"Business Design - IoT business model\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/business-design-process.png 714w, https:\/\/device-insight.com\/wp-content\/uploads\/2020\/03\/business-design-process-300x284.png 300w\" sizes=\"(max-width: 714px) 100vw, 714px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48a7f5c elementor-widget elementor-widget-text-editor\" data-id=\"48a7f5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In the Setup phase, the first step is to find an internal sponsor for the project who will act as an advocate for the necessary freedom and resources. In addition, the project and innovation focus must be determined in this phase and essential milestones defined. Last but not least, it is important to set up a project team that is as heterogeneous and interdisciplinary as possible and can devote itself fully to the project.  <\/p><p>In the Discover or Exploration phase, it is important to determine the market environment, technologies used and the \u201cpain points\u201d of the respective customers, to discuss them in a team and to generate appropriate learning in short cycles. Team members should exchange information regularly and learn as much as possible about the subject in question. <\/p><p>In the actual Design phase, ideas are finally developed to solve the customer\u2019s pain points. Successful ideas are then translated into concrete business models which are then put to the test in the Validation phase. This requires the development of suitable hypotheses and KPIs from the Design phase.  <\/p><p>In the Validation phase, the hypotheses formulated are then tested to validate each individual element of the business model.<\/p><p>Finally, in the Decide or Decision phase, decisions are made in coordination with the internal sponsor. Only here \u2013 on the basis of the test results \u2013 is the decision made as to which business model should actually be pursued and rolled out. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-72fa5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72fa5d8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77634c1\" data-id=\"77634c1\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e04361c elementor-widget elementor-widget-image\" data-id=\"e04361c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"435\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png\" class=\"attachment-large size-large wp-image-14281\" alt=\"Mockup IoT Business Model Innovation EN 1280x960\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1024x768.png 1024w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-300x225.png 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-768x576.png 768w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960-1200x900.png 1200w, https:\/\/device-insight.com\/wp-content\/uploads\/2022\/02\/L_Mockup_IoT-Business-Model-Innovation_EN_1280x960.png 1280w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0a9d193\" data-id=\"0a9d193\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa59042 elementor-widget elementor-widget-heading\" data-id=\"fa59042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Curious?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b625628 elementor-widget elementor-widget-text-editor\" data-id=\"b625628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In our guideline &#8220;IoT Business Model Innovation&#8221; we guide you step by step on the way to a successful IoT business model<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec084d4 open_modal_btn elementor-widget elementor-widget-ha-modal-popup happy-addon ha-modal-popup happy-addon-pro\" data-id=\"ec084d4\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/device-insight.com\/wp-content\/uploads\/elementor\/thumbs\/L_Mockup_IoT-Business-Model-Innovation_EN_800x400-pm72dq3z0nmrqbstmt2xhm9sjkwet1reyj1sprt1ao.png\" title=\"L_Mockup_IoT Business Model Innovation_EN_800x400\" alt=\"Mockup IoT Business Model Innovation EN 800x400\" loading=\"lazy\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__title\">\n\t\t\t\t\t\t\t\tDownload now for free\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"ha-modal-content__shortcode\">\n\t\t\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({region: \"na1\",portalId: \"6621808\",formId: 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