{"id":32061,"date":"2023-12-12T11:13:39","date_gmt":"2023-12-12T10:13:39","guid":{"rendered":"https:\/\/device-insight.com\/?p=32061"},"modified":"2024-03-05T14:50:03","modified_gmt":"2024-03-05T13:50:03","slug":"data-strategy-where-do-german-companies-stand","status":"publish","type":"post","link":"https:\/\/device-insight.com\/en\/data-strategy-where-do-german-companies-stand\/","title":{"rendered":"Data Strategy: Where do German companies stand on the path to becoming a Data-Driven Enterprise?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32061\" class=\"elementor elementor-32061 elementor-32060\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0d092a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0d092a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c46e876 blog_col\" data-id=\"c46e876\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783644d elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"783644d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Data Strategy: Where do German companies stand on the path to becoming a Data-Driven Enterprise?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d38aa9 elementor-widget elementor-widget-post-info\" data-id=\"4d38aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b86a0c7 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>2023\/12\/12<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-808e92e elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/device-insight.com\/category\/news\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>, <a href=\"https:\/\/device-insight.com\/en\/category\/news-en\/\" class=\"elementor-post-info__terms-list-item\">News<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34dbdea blog-entry elementor-widget elementor-widget-text-editor\" data-id=\"34dbdea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: var( --e-global-color-68c3b44 ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform );\">How are companies, especially key industries in Germany, positioned in terms of their data strategy and the concrete implementation of data analytics and AI? What are the biggest challenges, and what solutions strategies are they adopting?<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-363348a elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"363348a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1854b6c\" data-id=\"1854b6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1ef762 elementor-widget elementor-widget-image\" data-id=\"e1ef762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Datenstrategie.jpg\" title=\"Datenstrategie\" alt=\"Datenstrategie\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-196b39f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"196b39f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4058497 blog_col\" data-id=\"4058497\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac75eb8 elementor-widget elementor-widget-text-editor\" data-id=\"ac75eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Everyone\u2019s aspiring to be one, but few already are: a true data-driven enterprise. In other words, a company that uses its data across all organizational areas strategically to make business decisions, optimize processes, and develop new digital services and products.<\/p>\n<p>But where do German companies stand on their path toward becoming data-driven enterprises?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3385951 elementor-widget elementor-widget-heading\" data-id=\"3385951\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From untapped data treasure to data strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec54233 elementor-widget elementor-widget-text-editor\" data-id=\"ec54233\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to a <a href=\"https:\/\/shop.computerwoche.de\/portal\/studie-data-driven-enterprise-2023-pdf-download-direkt-im-shop-10690\" target=\"_blank\" rel=\"noopener\">Computerwoche study<\/a> (April 2023), 9 out of 10 companies consider themselves \u201cdata-oriented,\u201d and 66% claim to pursue a general digitalization strategy. The survey indicates that more than four out of five companies engage in data-based value creation. However, while 82% of C-level executives confirm this, only 74% in specialized departments agree. Mainly, data is used for these purposes:<\/p><ul><li>Improvement of administrative workflows<\/li><li>Optimization of business processes<\/li><li>Ensuring business decisions<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e557ef7 elementor-widget elementor-widget-image\" data-id=\"e557ef7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"580\" height=\"581\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy.jpg\" class=\"attachment-large size-large wp-image-33925\" alt=\"Trending: Data strategy\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy.jpg 960w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy-300x300.jpg 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy-150x150.jpg 150w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy-768x769.jpg 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42d00cb elementor-widget elementor-widget-text-editor\" data-id=\"42d00cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ); font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform ); background-color: var( --e-global-color-68c3b44 );\">The report from <\/span><a style=\"font-family: var( --e-global-typography-primary-font-family ); font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform ); background-color: var( --e-global-color-68c3b44 );\" href=\"https:\/\/www.databricks.com\/de\/resources\/whitepaper\/mit-technology-review-insights-report\" target=\"_blank\" rel=\"noopener\">Databricks and MIT Technology Review<\/a><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ); font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform ); background-color: var( --e-global-color-68c3b44 );\"> (June 2023) confirms the trend towards the data-driven enterprise: Each of the 600 companies surveyed will increase its spending on modernizing data infrastructure and implementing AI in the coming year. Nearly half (46%) will see an increase in data strategy investments of more than 25%. With a future-proof data strategy, they aim to meet the following challenges:<\/span><\/p><ul><li>Rising customer expectations<\/li><li>New competitive pressure<\/li><li>Difficult economic conditions<\/li><li>Unprecedented speed of innovation<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-866fb44 elementor-widget elementor-widget-heading\" data-id=\"866fb44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data strategy in German companies: Is there a catch?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8e896 elementor-widget elementor-widget-text-editor\" data-id=\"3c8e896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>However, a closer look at the companies&#8217; statements reveals a contradictory picture: Although the vast majority of companies in the DACH region describe themselves as data-oriented, only 36% of respondents confirm that their company has a data strategy. A mere 29% use a dedicated data management approach. A contradiction in itself.<\/p><p>The need for companies to refine their data strategy is indirectly confirmed by an <a href=\"https:\/\/www.ifo.de\/publikationen\/2023\/aufsatz-zeitschrift\/kuenstliche-intelligenz\" target=\"_blank\" rel=\"noopener\">ifo economic survey<\/a> (August 2023) focused on basic technologies: Even established technologies like cloud computing are only used by 46% of respondents. Technologies such as AI lag far behind at 13%. A silver lining: In the industry comparison, the industrial sector leads the way in the use of cloud computing and AI as part of a data strategy.<\/p><p>The Databricks report paints a similar picture: Half of the respondents from industry stated they are deploying AI applications for data analysis quickly or even very quickly. This shows that German companies have the will and the power for innovation \u2013 it&#8217;s just the implementation that is complex.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de10f06 elementor-widget elementor-widget-image\" data-id=\"de10f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy-implementation.jpg\" class=\"attachment-large size-large wp-image-33931\" alt=\"\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy-implementation.jpg 961w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy-implementation-300x300.jpg 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy-implementation-150x150.jpg 150w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy-implementation-768x768.jpg 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4111dff elementor-widget elementor-widget-heading\" data-id=\"4111dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consistent data utilization: The core of a data strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeea0d2 elementor-widget elementor-widget-text-editor\" data-id=\"eeea0d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The core of any data strategy is the consistent use of company data \u2013 an area with much potential. Companies are far from collecting all available data. Currently, their focus is mainly on product data (60%), personal data (54%), and research data (48%). Machine data, sensor data, or log data, however, are considered by only a third of companies.<\/p><p>According to the authors of the Computerwoche survey, large companies, especially those in the automotive, chemical, or machinery industries, evidently have a need for catching up in this regard. It fits with the fact that only 26% of companies with more than 1,000 employees are pursuing a data analytics strategy. The larger the company, the greater the volume of data and the corresponding challenge to fully utilize it.<\/p><p>According to an <a href=\"https:\/\/cloud.ionos.de\/reports\/techconsult-studie-big-data-2022\" target=\"_blank\" rel=\"noopener\">Ionos survey<\/a> among SMEs (2022), only 56% analyze their corporate data. 47% of respondents collect data but do not analyze it. These results demonstrate that valuable data potential is not being utilized. The situation is similar with log data, production data, or supply chain data. Here, <a href=\"https:\/\/device-insight.com\/en\/2023\/12\/07\/top-3-use-cases-for-advanced-analytics\/\">advanced analytics<\/a> offer enormous potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0aa148 elementor-widget elementor-widget-heading\" data-id=\"f0aa148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenges on the path to becoming a data-driven enterprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ab2e0 elementor-widget elementor-widget-text-editor\" data-id=\"39ab2e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What exactly are the stumbling blocks in terms of data strategy and the use of data analytics? <\/p>\n<p>Establishing a company-wide data strategy aligned with the corporate vision is crucial for success. It&#8217;s not just about implementing the right technology, but about a genuine shift in the entire corporate culture. The recent findings from the Computerwoche study suggest that there&#8217;s still much work to be done. One in three (34%) respondents laments a lack of data-oriented mindset among employees. Over one in five (22%) complains about an unsuitable corporate culture regarding data strategy.<\/p>\n<p>Another challenge is the quality and management of the data itself. 51% rate their data management as poor (equivalent to grades 5 or 6 in the German school system), and similar concerns arise regarding data transparency, consistency, and completeness. So, companies lack the basics, namely the necessary expertise and the right tools to consolidate and make their data usable. Similarly, 28% of the respondents consider the numerous complex software applications as obstacles, and an additional 20% complain about too many data silos<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517f9fb elementor-widget elementor-widget-image\" data-id=\"517f9fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy_roadblocks.jpg\" class=\"attachment-large size-large wp-image-33936\" alt=\"On the way to becoming a data-driven enterprise, companies struggle with many roadblocks.\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy_roadblocks.jpg 961w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy_roadblocks-300x300.jpg 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy_roadblocks-150x150.jpg 150w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/data-strategy_roadblocks-768x768.jpg 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797b0be elementor-widget elementor-widget-heading\" data-id=\"797b0be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution: Cloud, streamlined application architecture and external experts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-943fac1 elementor-widget elementor-widget-text-editor\" data-id=\"943fac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How can progress be made towards becoming a data-driven enterprise despite these challenges?<\/p><p>Primarily, a suitable technological foundation for <a href=\"https:\/\/device-insight.com\/en\/data-analytics\/\">data analytics<\/a> must be established. Many companies are questioning the optimal approach to data processing, as indicated by the Databricks and MIT Technology survey. The respondents stated that they aim to consolidate their data and AI systems to overcome existing silos. For this purpose, nearly three-quarters of the respondents are opting for a <a href=\"https:\/\/device-insight.com\/en\/2023\/08\/24\/analytics-blog-data-lakehouse\/\">Data Lakehouse architecture<\/a>.\u00a0<\/p><p>Moreover, there&#8217;s a consensus that the future inevitably involves cloud computing. 75% of respondents in the Computerwoche study view cloud tools as an effective means to simplify data management. Data strategy and cloud strategy must go hand in hand, especially regarding data governance and privacy. Additionally, companies are focusing on a streamlined application architecture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1150bec elementor-widget elementor-widget-image\" data-id=\"1150bec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"580\" src=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy_tips.jpg\" class=\"attachment-large size-large wp-image-33938\" alt=\"Our tips for a successful implementation of your data strategy.\" srcset=\"https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy_tips.jpg 960w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy_tips-300x300.jpg 300w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy_tips-150x150.jpg 150w, https:\/\/device-insight.com\/wp-content\/uploads\/2023\/12\/Data-strategy_tips-768x768.jpg 768w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7210b8 elementor-widget elementor-widget-text-editor\" data-id=\"a7210b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-primary-font-family ); font-size: var( --e-global-typography-primary-font-size ); font-style: var( --e-global-typography-primary-font-style ); font-weight: var( --e-global-typography-primary-font-weight ); letter-spacing: var( --e-global-typography-primary-letter-spacing ); text-transform: var( --e-global-typography-primary-text-transform ); background-color: var( --e-global-color-68c3b44 );\">Lastly, many companies also lack the necessary expertise. As a result, companies are trying to poach data specialists from their competitors or attract them with high salaries. However, external consultants and service providers are indispensable in developing and implementing data-based strategies: 68% of companies rely on external consultation for data projects.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc7e69 elementor-widget elementor-widget-heading\" data-id=\"9cc7e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The path to becoming a data-driven enterprise: Complex, but achievable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f2a5c3 elementor-widget elementor-widget-text-editor\" data-id=\"8f2a5c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">In summary, many companies, particularly in the industrial sector, are willing to utilize their data. Yet, to establish a comprehensive data strategy, they still have some groundwork to do. Alongside a data-oriented corporate culture, effective use of data is key. The right tools and technologies pave the way forward.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30f11999 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30f11999\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-753f4c01\" data-id=\"753f4c01\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-592c2816 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